When I was hired as by Bass Pro Shops as a web developer in 2010, one of my first assignments (before the size guides redesign) was to redesign the store map or the store locator. This map showed current Bass Pro Shops stores around the United States and Canada with basic contact information and a link to their respective store pages with much more information, as well as showing the locations where future stores would be located. The old store map was dated and hadn’t been updated with the website redesign in 2009, and was an entirely manual process to update the map information every time something changed. The needs were deceptively simple: make the new map larger to fit our new website format (before responsive design kids!), update the design to match the new branding, and integrate it into our homegrown backend CMS for easier updating.