Client

• Helene Morrison

Challenge

Helene owns a condo in South Carolina called Helene’s Retreat. She needed a single color logo for branding and print design. The logo would convey relaxation and the seaside, complete with a more hand-lettered font. I did a lot of iterations for her so we could nail down exactly the perfect logo.

Result

This is the final version, just a simple sun setting (or rising!) over waves with a hand-lettered font called Bombshell. For all of the final choices, I presented the logos on mockups of wineglasses and stationary.

Other Versions

Early Iterations

References

• Font is Bombshell Pro available from MyFonts
• Stationary mockup from Branding / Identity MockUp Vol.9 at GraphicBurger
• Glass mockup from Glass Mockup – Wine Glass Mockup 9 at Creative Market