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Helene’s Retreat Logo

Posted on 01/05/201701/06/2017 by Smokie

Client

  • Helene Morrison

Challenge

Helene owns a condo in South Carolina called Helene’s Retreat. She needed a single color logo for branding and print design. The logo would convey relaxation and the seaside, complete with a more hand-lettered font. I did a lot of iterations for her so we could nail down exactly the perfect logo.

Result

This is the final version, just a simple sun setting (or rising!) over waves with a hand-lettered font called Bombshell. For all of the final choices, I presented the logos on mockups of wineglasses and stationary.

Other Versions

Early Iterations

References

  • Font is Bombshell Pro available from MyFonts
  • Stationary mockup from Branding / Identity MockUp Vol.9 at GraphicBurger
  • Glass mockup from Glass Mockup – Wine Glass Mockup 9 at Creative Market

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Smokie Does Stuff

Front-end designer, full time student working on my Master's, artist, and all-around creative-type person. I have blue hair.


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