NOTE: This is an incomplete piece and was never officially presented to Bass Pro Shops for consideration.
In 2014, while working on optimizing the CSS (a project that got postponed indefinitely) I started envisioning a product page redesign for Bass Pro Shops. The current product page was created in 2012 when the big site redesign happened, and while it was acceptable for that time and place, it wasn’t holding up well under evolving user needs. Since this wasn’t a requested project I had an open canvas for design, which was quite rare.