- Helene Morrison
Helene owns a condo in South Carolina called Helene’s Retreat. She needed a single color logo for branding and print design. The logo would convey relaxation and the seaside, complete with a more hand-lettered font. I did a lot of iterations for her so we could nail down exactly the perfect logo.
This is the final version, just a simple sun setting (or rising!) over waves with a hand-lettered font called Bombshell. For all of the final choices, I presented the logos on mockups of wineglasses and stationary.